As the Social Media Manager and 2nd Vice-President for the Musical Comedy Guild of Sault Ste. Marie, I led the entire digital marketing campaign for our Spring 2025 production of West Side Story, running April 23–26, 2025.

This was a multi-month, multi-platform initiative designed to increase awareness, drive ticket sales, and deepen community engagement. I handled strategy, execution, and creative direction across all digital touchpoints.

🎯 My Role:

• ✅ Content Strategy & Planning: Designed a campaign calendar leading up to opening night, including key dates for announcements, spotlights, trailers, and countdowns.
• 🎥 Social Media Creation: Produced engaging visuals, Reels, and show graphics tailored for Facebook & Instagram.
• 📣 Facebook Ad Campaigns: Built and optimized ad sets for target demographics—focusing on retargeting and reach to boost ticket conversion.
• 🖥️ Website Management: Maintained and updated the Guild’s official site with showtimes, cast bios, promo media, and ticket links.
• 📧 Email Marketing: Created branded newsletters, cast announcements, and reminders to our subscriber list, with clear CTAs and consistent branding.
• 🎭 Brand Voice & Messaging: Ensured every post and piece of content reflected the tone, excitement, and professionalism of the production.

📈 The Impact:

• 🧡 Increased engagement across all channels by over 100% compared to the previous show.
• 💬 Reached thousands of locals through targeted campaigns and boosted posts.
• 🎟️ Drove early ticket sales and built anticipation well before opening night.
• 💌 Grew our email list and improved open rates with better segmentation and design.

This project highlights my ability to plan and execute a full-stack marketing campaign, create compelling content that aligns with a creative brand, and lead a one-person digital department for a high-stakes, live event.